About the Client
Our client, an AI video interview software company, entered a new and developing market. Their product helps businesses with faster candidate screening and high-volume hiring needs. As a new business, they needed to establish a strong online presence from scratch. They hired us to build and execute an SEO strategy that would guide the website’s entire structure and content plan from day one.
Challenges Faced
We began with a completely new website. The client required expert SEO guidance to influence the site’s architecture and development. Because AI video interview software is a new field, there was little existing information about what pages to create or what strategy to follow. Our task was to define the site menu, identify essential pages, and plan the initial set of articles to target their audience effectively.
Our Approach
We developed a foundational SEO plan to build the website’s authority and relevance from the ground up.
Keyword Research and Site Architecture
We started with a seed keyword approach to find how potential customers were searching for this new technology. Based on our extensive keyword research, we designed a complete website architecture. This plan included recommendations for the main navigation and all essential pages needed to capture search interest.
Targeting High-Value Commercial Keywords
A key part of our plan was to target valuable commercial search terms from day one. During our keyword research, we identified core terms like:
- ai video interview software
- ai based video interview
- ai interview platform
We then guided the creation of the page, incorporating these keywords directly into the content. This foundational approach was critical in positioning the client in the top 5 on Google for these high-value searches.
MOFU Content Strategy
Our strategy involved creating informational content to attract an audience actively looking for solutions. We focused on middle-of-the-funnel (MOFU) topics that answer specific questions from potential customers and help them make informed decisions. Based on our content briefs, the client published five to eight articles to build the site’s topical relevance.
Examples of the article topics we suggested include:
- how to choose the right ai recruiting software
- best ai recruiting tools 2024
- benefits of ai in recruitment
Building Foundational Authority
To establish the new website’s credibility, we listed the business on several relevant business listing sites. This is a simple but important step for any new online presence, helping search engines verify the business and its service category.
Supporting Citation Building
The client also secured their own paid public relations placements. This initiative resulted in backlinks from two external websites, which supported our efforts by contributing to the site’s authority and building citations.
Implementation Timeline
Our engagement with the client was for a focused period of three months. Within this timeframe, our team completed the initial keyword research, designed the full website architecture, and delivered all content briefs. The client’s team then used our briefs to create the content and publish the pages.
Results Achieved
Within just three months, our strategic SEO work successfully placed the new website on the first page of Google for its most relevant and important keywords. This result gave the business immediate visibility in a new and growing market, establishing a strong competitive footing right from the start.
Conclusion
The primary outcome of this project was significant keyword ranking improvement. For a brand-new website in a specialized industry, achieving page-one visibility in one quarter is a substantial success. This case study shows that a foundational SEO strategy, executed correctly, delivers measurable results.If you need a clear strategy to improve your website’s search engine rankings, contact Growffic today for organic SEO services. We build SEO plans that achieve your business goals.
Note: We achieved these results while our Founder was a Partner at Zestard Technologies.