Brands now compete to be mentioned and cited inside AI-generated answers, not just ranked on Google, yet only 16% of brands today systematically track AI search performance.
This has created demand for a new category of software: generative engine optimization tools built specifically for AI visibility.
In this guide, we review 12 Generative Engine Optimization (GEO) tools, covering what each one does, pricing, G2 ratings, and real user reviews to help you compare options without the guesswork.
| Tool | Free Trial | Pricing Plan | Base Plan Prompts | Reviews |
| Profound | Yes | Starting at $99/month (ChatGPT only) | 50 Prompts (ChatGPT only) | 4.6/5 (155 reviews) |
| Peec AI | Yes (7-day free trial) | Starting at €89 ($105) /month | 25 Prompts | 5/5 (2 reviews) |
| Writesonic | Yes | Starting at $249/month (Professional plan) | 100 Prompts | 4.7/5 (2,089 reviews) |
| Semrush AI Visibility Toolkit | Yes (Included in Semrush One trial of 7 days) | $99/month add-on or included in $199/month plan | 50 Prompts & 500 Keywords (Daily Tracking) | 4.5/5 (3,277 reviews) |
| Ahrefs Brand Radar AI | No | $199/month per AI index or $699/month for all AI platforms. Custom prompt packages start at $50/month | 80 Prompts on any 1 platform (Daily Tracking), Total 2,500 checks/month | 4.5/5 (669 reviews) |
| Otterly AI | Yes (7-day free trial) | Starting at $29/month | 15 Prompts | 4.9/5 (40 reviews) |
| Scrunch AI | Yes (7-day free trial) | Starting at $100/month (ChatGPT only). | 100 Prompts | 3.5/5 (13 reviews) |
| AthenaHQ | No | $95 first month, then $295/month | 3,600 AI Responses | 4.9/5 (32 reviews) |
| LLMClicks | Demo available | Starting at $49/month. Lifetime deals start at $159. | Not Mentioned | 5/5 (1 review) |
| Search Party | Yes | Custom pricing | Not Mentioned | No ratings |
| TrackMyVisibility | Yes (7-day trial for $5) | Starting at $50/month | 25 Prompts | No ratings |
| Geostar | Demo available | Starting at $299/month | 6,000 Prompts | No ratings |
The platforms below represent a roundup of widely used Generative Engine Optimization tools focused on AI visibility, listed in no particular order:
1. Profound
Profound is an enterprise Generative Engine Optimization platform that helps brands measure and improve how they appear in AI-generated answers across major LLM-powered search and answer engines.
It provides visibility tracking, citation analysis, and content performance insights to understand where AI mentions your brand and how competitors are referenced.
Profound was one of the first companies to launch a dedicated GEO tool in the industry and has positioned itself as an early category leader. In 2025, it even hosted a flagship event – Zero Click, focused around AI search visibility.
Pricing:
- Starting at $99 per month with ChatGPT tracking only.
- More LLMs are covered in the growth plan at $399 per month.
Rating: 4.6/5 (155 Reviews)
Best Review:
Review Date: 1/13/2026
We’re now expanding from insight into execution with their newly launched workflow capability, which starts to close the gap between visibility tracking and actually taking action on those insights.
2. Peec AI
Peec AI is an AI visibility and generative search analytics platform designed to help brands understand how they are referenced and cited by large language models like ChatGPT, Perplexity, Claude, etc.
It provides insights into prompt performance, citation frequency, and competitive presence across key AI-driven search environments.
Pricing: Starting at €89 ($105) per month.
Rating: 5/5 (2 Reviews)
Best Review:
Review Date: 7/18/2025
It’s easy to use, setup is extremely fast, and you finally get some data to better understand where and how your brand is mentioned in LLMs. I can also see the URLs that were quoted, which is super helpful to understand how to optimize for a prompt.
3. Writesonic
Writesonic’s GEO (Generative Engine Optimization) platform helps brands track and improve visibility inside AI-generated answers across major LLM search and answer engines.
It provides AI visibility dashboards, competitor tracking, prompt-level insights, and an Action Center that identifies optimization opportunities and suggests prioritized actions to close citation gaps.
Writesonic started as an AI writing tool for SEO-friendly content. It later expanded into SEO agent capabilities, and has since added dedicated GEO monitoring and AI visibility features
Pricing: Starting at $249 per month with the professional plan.
Rating: 4.7/5 (2,089 Reviews)
Best Review:
Review Date: 9/11/2025
What really stood out was the Action Center. It would highlight exactly which content I needed to create, which websites I needed to reach out to, or even show if any page had technical issues. It even drafted an email directly if I needed to reach out to someone.
4. Semrush AI Visibility Toolkit
Semrush’s AI Visibility Toolkit lets brands measure, analyze, and optimize how they appear in AI-generated answers across large language models like ChatGPT, Google AI Mode, Gemini, and other assistants.
It provides visibility scores, competitor insights, prompt research, and technical checks to help teams close gaps in AI search presence.
Pricing: Starting at $99 per month as an add-on to Semrush SEO classic plans or included in the Semrush One plan starting at $199 per month.
Rating: 4.5/5 (3,277 reviews)
Note: Review count reflects the overall Semrush platform rating.
Best Review:
Review Date: 12/18/2025
I like Semrush’s new AI Toolkit that checks our AI visibility and shows the prompts we’re ranking on, along with recommending new prompt opportunities. The Site Audit function crawls up to 5000 pages, providing on-page technical and backlink suggestions.
5. Ahrefs Brand Radar AI
Ahrefs Brand Radar AI is a paid AI visibility add-on available to all free and paid Ahrefs users. Unlike the standard Brand Radar feature included in Ahrefs’ core plans, Brand Radar AI is a separate, chargeable product built specifically for tracking visibility across more than 243 million organic AI prompts on platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity.
It provides AI share of voice tracking, citation source analysis, competitor benchmarking, and prompt clustering to uncover content gaps. Brands can also track custom prompts, which are priced separately through additional prompt packages.
Pricing:
- Brand Radar AI starts at $199 per month per AI index or $699 per month for all AI platforms.
- Custom prompt packages start at $50 per month.
Rating: 4.5/5 (669 reviews)
Note: Review count reflects the overall Ahrefs platform rating.
Best Review:
Review Date: 1/27/2026
I also appreciate the new AI Citations report, which shows how often our site is referenced by AI LLMs like ChatGPT, Perplexity, and Gemini.
6. Otterly AI
Otterly AI is a Generative Engine Optimization and AI search monitoring tool built to track how brands and websites appear across AI-powered search experiences.
It focuses on visibility monitoring for prompts and topics across systems like ChatGPT and Google AI, helping teams detect when brand mentions change or disappear.
Pricing: Starting at $29 per month with 15 search prompts.
Rating: 4.9/5 (40 reviews)
Best Review:
Review Date: 10/18/2025
Its biggest strength is that my account teams can quickly pull a report during a client call showing visible proof of their AI search presence. They have some of the best customer support we’ve experienced.
7. Scrunch AI
Scrunch AI is an AI visibility and governance platform designed to help brands understand how they appear inside AI-generated answers and conversational systems.
It focuses on monitoring brand presence, managing AI-related risk, and analyzing how generative models reference brand-owned and third-party content.
Pricing:
- Starting at $100 per month with ChatGPT tracking only.
- More LLMs are covered in the growth plan at $500 per month.
Rating: 4.6/5 (55 reviews)
Best Review:
Review Date: 8/10/2025
My favorite feature is the ability to track custom prompts and roll them up into central categories, giving us a real-time pulse on how our brand is performing against our competition on a granular level.
8. AthenaHQ
AthenaHQ is an enterprise-focused Generative Engine Optimization platform built to help brands understand how large language models interpret, reference, and surface their content. The platform helps brands track AI visibility, analyze citation sources, and manage how their content is represented across AI systems.
Pricing: Starting at $95 for the first month and then $295 per month.
Rating: 4.9/5 (32 reviews)
Best Review:
Review Date: 5/2/2025
Athena consistently helps us identify where to focus, how to execute, and what levers to pull next. Setup was fast, the team is incredibly responsive, and the product keeps getting better.
9. LLMClicks
LLMClicks is an AI visibility and optimization platform built to help brands understand, monitor, and improve how they appear in AI-generated answers across major models such as ChatGPT, Google AI, Perplexity, and Bing Copilot.
It offers citation analysis, auditor tools, and continuous monitoring to help teams identify where AI systems reference their content and where visibility gaps remain.
Pricing:
- Starting at $49 per month.
- Lifetime plans are also available starting at $159 for a one-time payment, with access based on usage limits and feature tiers.
Rating: 5/5 (1 reviews)
Best Review:
Review Date: 10/9/2025
It tracks my brand mentions in ChatGPT and other AI tools. The audits are fast and easy to understand.
10. TrackMyVisibility
TrackMyVisibility is an AI visibility tracking platform focused on helping brands monitor whether they are mentioned or referenced inside AI-generated answers.
The tool emphasizes tracking brand inclusion across generative AI platforms and identifying visibility gaps where competitors are surfaced instead.
Pricing: Starting at $50 per month for 1 website and a one-time 7-day trial is also available for $5.
11. Search Party
Search Party is an AI visibility and Generative Engine Optimization platform that helps brands track, analyze, and improve how they appear in AI-generated answers from models like ChatGPT, Claude, Perplexity, and more.
It combines citation tracking and sentiment analysis with structured guidance on why AI systems favor certain sources and how brands can shape responses.
Pricing: Pricing available at request
12. Geostar
Geostar is a Generative Engine Optimization platform focused on helping brands understand how their content is discovered, interpreted, and surfaced by large language models. The platform focuses on how AI bots discover and process your site content when generating answers.
Pricing: Starting at $299 per month.
Conclusion
Generative Engine Optimization is still taking shape, but one thing is already clear, AI visibility is becoming a real competitive advantage.
As more users rely on AI tools for research and decision-making, brands can no longer afford to be invisible in generated answers. GEO tools make this visibility measurable. They show where your brand appears, where it is missing, and which sources AI models trust when forming responses.
At Growffic, we help brands future-proof their visibility across AI platforms through our generative engine optimization services, designed to improve how companies are cited, referenced, and surfaced inside AI-generated answers. Our approach focuses on practical strategies that align with how modern LLMs source and present information.
