We’re thrilled to announce that Boni Satani, Founder of Growffic, will be speaking at the upcoming SAAS SEO Alliance event.
His session, “Link Building Masterclass: A Strategic Framework for Winning the Link Building Game (Including the LLMs)” is designed to give SaaS marketers, founders, and SEO professionals a clear, actionable roadmap for building links that drive real results in today’s fast-changing digital landscape.
Why This Topic Matters
Link building has always been one of the most challenging aspects of SEO. As search engines become more sophisticated and AI-powered Large Language Models (LLMs) tools are entering, the rules of the game are shifting.
SEO’s are facing increasing pressure:
- More time: Outreach and negotiations drag on.
- More money: Link acquisition costs continue to rise.
- Limited results: Without the right strategy, campaigns often fall flat.
That’s exactly why Boni will be sharing a strategic framework that helps businesses cut through the noise and approach link building with precision.
What You’ll Learn in the Masterclass
Boni’s talk will cover a 4-step framework for mastering link building:
1. Analyze Search Intent
Before starting any link-building campaign, it’s critical to understand what users are really looking for. Boni will break down practical ways to identify search intent and align your pages with what search engines and people actually expect.
2. Perform Backlink Gap Analysis
Not all links are created equal. Boni will show how to perform a backlink gap analysis to figure out exactly how many (and what type of) backlinks you need to outrank competitors – saving both time and budget.
3. Calculate Link Building ROI
SEO can’t just be about rankings, it has to connect to business results. This section will cover how to prioritize pages and keywords based on ROI, ensuring that link building translates into meaningful revenue impact. Our link building services are structured around the same ROI-driven methodology, ensuring every backlink contributes measurable value to your growth goals.
4. Prepare & Launch Your Campaign
From warming up email accounts to writing outreach scripts, Boni will walk through the nuts and bolts of running effective, scalable link-building campaigns.
Beyond SEO: Link Building in the Age of LLMs & GEO
One of the most exciting parts of the session will be Boni’s insights into how link building can help brands get visibility inside LLMs like ChatGPT and Perplexity, an approach that’s fast becoming part of Generative Engine Optimization (GEO).
He’ll outline a 7-step process that covers:
- Identifying commercial intent queries.
- Analyzing which sources LLMs cite.
- Building relationships and getting your brand included in those key citations.
- Creating your own authoritative content that LLMs can learn from.
This is a forward-looking strategy that positions link building not just for search rankings, but for visibility in the AI-driven future of search.
About the Speaker
Boni Satani is a T-shaped marketer with a deep focus on SEO and link building. As the founder of Growffic, he’s worked with leading SaaS companies, agencies, and global brands to scale their organic growth.
His work has been featured on industry-leading stages and platforms, including BrightonSEO, SEMrush, and Search Engine Journal. Boni is also a co-organizer of the Ahmedabad Digital Marketing Meetup, a 1,000+ member community dedicated to knowledge sharing and empowering upcoming digital marketers.
Why You Should Attend
If you’ve ever struggled with link building or wondered how to make your campaigns more efficient, cost-effective, and future-ready, this masterclass is a must-attend.
You’ll walk away with:
- A proven 4-step framework to run successful link-building campaigns.
- A methodology to calculate and showcase ROI to stakeholders.
- Insights on how to prepare for LLM-powered search and AI-driven content discovery.
At Growffic, we believe that SEO is about more than traffic; it’s about building sustainable, revenue-driven growth strategies. Boni’s upcoming session at SAAS SEO Alliance is a reflection of that philosophy.
