In the crowded world of ecommerce travel products, having great luggage or accessories isn’t enough – if customers can’t find you online, they’ll buy from someone they can.
For two years, our client, a luxury D2C travel brand, relied heavily on paid ads to fuel growth. While this brought short-term sales, it also pushed their Customer Acquisition Costs (CAC) higher and left them vulnerable to rising ad prices. Organic search visibility had stagnated, limiting their ability to reach new customers cost-effectively.
In this case study, we’ll share how we transformed their search presence increasing monthly organic traffic by 70% (from 20,300 to 34,000 visitors) and securing 10+ high-volume keywords on Google’s first page – all in just six months, while helping them reduce CAC and build a more sustainable growth engine.
About the Client
This luxury D2C travel brand is one of India’s fastest-growing names in premium luggage, laptop bags, and travel accessories. Known for combining style and durability, they’ve built a loyal base of customers who see travel not just as a necessity, but as a lifestyle. Their innovative designs and commitment to quality even landed them a feature on Shark Tank India.
For the past two years, the brand had been heavily dependent on performance marketing to drive sales. SEO was managed in-house by their performance marketing lead – a skilled ads specialist but not an SEO expert. While paid ads brought steady sales, organic traffic had plateaued. This increasing reliance on ads was pushing up Customer Acquisition Costs (CAC) and limiting sustainable growth.
The leadership team realized that without a stronger organic presence, scaling profitably would remain a challenge. That’s when they partnered with us as their dedicated SEO agency to build a sustainable growth engine and bring CAC under control.
Challenges Faced
Despite having a strong product line and a recognizable brand, the company was struggling to build sustainable growth through organic search.
For two years, sales were largely powered by paid ads, which brought results but also created a dangerous dependency.
The consequences were clear:
- Rising Customer Acquisition Costs (CAC) due to heavy reliance on performance marketing
- Organic traffic growth had plateaued, limiting reach and brand discovery
- Unoptimized metadata (titles, descriptions, H1s) across category pages
- Technical SEO issues that hindered crawling and indexing
- Missed keyword opportunities for both category and product pages
- Loosely structured site architecture restricting organic reach
They needed an SEO strategy that could break their dependence on ads, lower CAC, and create a reliable, long-term source of traffic and revenue.
Our Approach
We designed a three-month SEO strategy focused on fixing technical issues, improving on-page SEO, and expanding keyword coverage.
Step 1: Keyword Research & Metadata Optimization
Normally, we begin with a technical SEO audit, but since the site was built on Shopify with minimal technical debt, we prioritized keyword research for a quicker ROI.
- Conducted detailed keyword analysis for all category pages
- Selected terms with high search intent and strong potential for ranking
- Created optimized meta titles, descriptions, and H1 tags
- Completed the process in two months, after which the client implemented the changes
Step 2: Technical SEO Audit & Fixes
In the second month, we performed an in-depth technical SEO audit covering 300+ factors across: crawling, indexing, content, backlinks, and accessibility.
Key issues identified:
- Pagination errors
- Broken 404 pages
- Incorrect 301 redirects
- Missing structured data
We worked closely with the client’s development team to ensure proper implementation of all recommendations.
Step 3: Keyword Gap Analysis & Category Expansion
For ecommerce brands, keyword gap analysis can uncover untapped traffic opportunities.
- Identified new category pages based on keyword data
- Targeted high-volume, low-competition keywords
- Expanded site architecture to capture additional search demand
This not only improved organic visibility but also supported higher conversions.
Results Achieved
After three months of implementation and a 1–2 month Google indexing period:
- Organic traffic grew by 70% (20,300 → 34,000/month)
- 10+ high-volume keywords ranked on page 1 of search results
- Customer Acquisition Cost dropped, thanks to a stronger flow of organic leads and reduced reliance on paid ads
Conclusion
Through a well-structured SEO strategy combining technical fixes, on-page optimization, and targeted keyword expansion, we significantly boosted the client’s search visibility and organic traffic in just six months.
This case study demonstrates how data-driven SEO, when executed systematically, can drive sustainable growth for a D2C brand.
If you’re an ecommerce brand looking to dominate organic search and boost your traffic, let’s talk. Our strategies have helped brands achieve measurable growth in months, not years.
Note: We achieved these results while our Founder was a Partner at Zestard Technologies.